Cause marketing is at a crossroads.
Not only has the pervasiveness of technology fundamentally changed how for-profit and non-profit brands must communicate about their efforts, the actions or inactions of organizations are transparent for all to see. It’s not enough to say you stand for something any longer. Words must be backed by real and authentic action.
But it’s not just transparency that has put brands at a crossroads. While many brands have already optimized awareness and fundraising with seniors, what is less well understood is how to engage today’s youth, the next generation of supporters.
Continue reading “How Millennial Ready is Your Cause?” by viewing the PDF here.