Disney is jumping on the child obesity bandwagon with a move that could prove significant. The entertainment giant announced they are cutting out advertising for junk foods on its television and radio stations as well as websites. Disney said all advertisers will have to meet minimal nutritional standards by 2015.
If Disney follows through on this, it could influence other brand giants to consider a similar strategy. The impact it could have on advertisers would be felt. There are now generations of people who don’t realize that cigarette advertising once plastered the broadcast spectrum as well as print media. Who’s to say the lack of marketing coupled with increased knowledge of smoking’s health risks didn’t influence major and positive changes in the smoking habits of millions? Could a similar path be in our future as it pertains to junk food and the growing obesity problem?