Do what’s right. It’s such a simple concept.
Meghan Vogel, a high school track star from West-Liberty Salem High School in West Liberty, Ohio made national news this week for simply doing what she thought was right.
This past weekend, Vogel competed in the Ohio Division III State Track meet. After winning the 1,600-meter title on Saturday, Vogel ran in the 3,200-meter race and did something completely unexpected.
With only 20 meters left in the race, Vogel’s competition, Arden McMath from Arlington High School, collapsed on the track. Rather than run past her, Vogel helped McMath up from the track and carried her across the finish line – making sure that McMath crossed the line first, leaving herself (Vogel) in last place.
Vogel told ESPN, “I don’t consider myself a hero. I just did what I knew was right and what I was supposed to do.”
Brands need to adopt Ms. Vogel’s approach. Having the integrity to do what is right can help build trust and credibility with consumers. Consumers want to buy products and do business with brands, companies and people they truly believe in. We all know the “right” thing to do may not be the most popular or easiest choice, but perhaps instead of asking ourselves what will sell more products, we should start by asking what the right thing to do is.
I want to thank Ms. Vogel for doing what’s right. Your actions have served as a great reminder for me, my clients, my family and friends. You’ve inspired many and I hope we can all learn from your example.
Check out Vogel’s story on ESPN here.