In a brainstorm there are no bad, impossible or stupid ideas.
This philosophy is one that I and the team here at Crossroads truly believe in. Of course, not every idea will be brilliant. Not every idea will gain your agency national recognition or have new clients knocking down your door.
In fact, probably 99 percent of the ideas you throw out in a brainstorm will never be implemented or even further developed. However, in order to even have a shot at coming up with those game-changing, “golden ticket” ideas, you have to consider them all.
One of my favorite quotes comes from Lewis Carroll in his novel, “Through the Looking Glass.” The White Queen tells Alice,
“Why, sometimes, I’ve believed as many as six impossible things before breakfast.”
As members of creative agencies, we could truly benefit from following the White Queen’s example. Sometimes we need to consider and even dream the impossible, or what we perceive to be “impossible.” For those “impossibilities” might actually become realities. Or at least pieces of those impossibilities could prove to be the next big thing.
As a leadership studies minor in college, my classmates and I often brainstormed ways to better our student organizations. Our professor sparked the discussion by asking, “What would you do if you could do anything?” Anything at all. I believe this is a question we should continue to consider throughout our careers. Think about it. What would you produce, create and dream up if you believed anything was possible. What if you didn’t have to worry about budget? Or pitching the idea to your clients?
If, taking a cue from the White Queen, we dare to believe the impossible, then we might just be able to do the impossible.