The Millennial Generation was predicted to be the most active generation of volunteers since the 1930s and 1940s. The predictions were accurate. Not only do 16-34 year olds donate their time more than older generations do, they participate in fundraisers, encourage participation and purchase products associated with cause campaigns more often as well.
In this webinar featuring Crossroads President Mike Swenson and other cause marketing thought leaders, you’ll learn why the marketing framework you’re comfortable with must be abandoned in exchange for a new model, one based upon today’s Participation Economy. This fresh reality exists in interaction, not reaction. It’s the world that millennials have demanded.
Check out the Marketing to Millennials: Deciphering the Elusive Generation webinar recording here.