New products are launched all the time, so you need to get creative to be noticed. Crossroads helped our client Blue Bunny Ice Cream launch their new Cadbury Ice Cream Bars at Taste of Chicago this week. We brought some “help” from the Buckingham Palace guards to make sure the launch went off without any problems. Check out how Crossroads launched the new Cadbury Ice Cream Bar by Blue Bunny in the Windy City:
