While at a Chick-Fil-A last Saturday I found myself not eating my chicken sandwich, but instead was compelled to read the “Nurturing More Than Just Appetites” story that was hanging in front of me. I learned that Chick-Fil-A founder Truett Cathy also founded the WinShape Foundation, which provides programs to shape individuals to be winners. Chick-Fil-A has supported the foundation since its formation 20 years ago.
My first thought was that I should eat at a Chick-Fil-A more often. My second thought (being a PR-minded individual) was that this notion didn’t come from a commercial or radio ad—it came from the fact that Chick-Fil-A takes time to invest in its establishments and uses them to tell its story. While many other restaurants focus on getting customers in the door, which I understand is critical; many don’t spend enough time focusing on promoting their purpose after they get the customer there.
I spent a good 30 minutes at the Chick-Fil-A. While I was there I didn’t just enjoy my meal, I gained a better understanding of what Chick-Fil-A stands for: supporting youth to become strong individuals and delicious food.
So next time I need a quick meal, I might head to Chick-Fil-A. Not because their spicy chicken sandwich is my favorite, but because they stand for more than a chicken sandwich.