The Crossroads team has been busy the past few weeks managing on-event media relations efforts for the 2012 Susan G. Komen 3-Day. From pitching, to developing talking points, to coordinating and managing interviews, our team works hard to ensure we capture news coverage for the Komen 3-Day. Over the past three weeks, we’ve traveled to Boston, Cleveland and Chicago and have garnered approximately more than:
- 197 news stories
- 53.4 million impressions
- 107 broadcast minutes
Take a peek at the links below to check out some of our coverage!