It’s been an exciting and busy season for our Lee Jeans blogger program. Simply put, we’ve been partying!
Our team targeted influential lifestyle and fashion bloggers and invited them to host a Lee “Find Your Fit” Style Party in the comfort of their own home. The blogger hostesses invited their closest gal pals and threw outrageously fun in-home jeans parties. Lee’s trend manager made a special appearance at the parties, offering each guest her own one-on-one fit consultation. When the party was over, everyone took home a sparkling new pair of Lee jeans! How’s that for a party favor?
This blogger relations initiative wasn’t all fun and games. Our first two parties (Seattle and Philadelphia) scored our client serious results:
- More than 620,000 online impressions
- 20 blog posts
- More than 30 women fit in Lee jeans
And our bloggers loved the experience! Who knew work and play could mix so well? Check out some of our favorite blog posts below:
This is a perfect example of real communication in the 21st Century. Direct engagement between a brand and its customers. Other brands can learn a lesson here.