What if we could give what we consider to be our “problems” to those who would be happy to have them?
From complaining that my designer sunglasses don’t block out enough sun, to wishing it was just five degrees warmer so I could open my sunroof, it’s a rough life, right? I’m guilty of it. Do a Twitter search for #FirstWorldProblems and you will read thousands of tweets complaining about what we often forget to be luxuries.
A recent campaign for WaterIsLife, a cause that provides clean water for third-world countries, put my “problems” into perspective. In this YouTube video, Haitians read #FirstWorldProblems tweets aloud, with their impoverished lifestyles prominent in the background.
AdWeek describes the campaign as “turning an ironic gesture on its head.” I call it reality. It’s so easy for us to get comfortable with the privileges we have, so much that we don’t think of them as privileges any more, but inconveniences when things don’t go our way.
Hopefully we can all start rethinking spending so much money on designer sunglasses and instead make a larger effort to embrace causes like WaterIsLife.