Crossroads is in the beginnings of a relationship with a great nonprofit based in Northwest Arkansas called Champions for Kids. I had the pleasure of attending their national conference recently. The whole purpose behind CFK is not about raising money. It is all about mobilizing millions of people over the next eight years to make sure every child in need in the U.S.A. has the basics to live, grow and learn. More than 16 million children in this country do not have the basics. CFK Founder and President Adelaide Schaeffer wants to mobilize 20 million people by 2020 to ensure every child in need has what they need to lead them to a more productive and prosperous life.
The Crossroads team worked with a creative team from our sister company Barkley to produce this video for the conference and for the CFK website. It makes the mission of Champions for Kids very clear.