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Cause Marketing Works+

The era of consumer participation has clearly arrived. With enough blog posts daily to fill The New York Times for the next...

Read More+ 2 years ago

New Media Show Journalistic Common Sense+

Much has been made of social media’s roles – both positive and negative – in the aftermath of the Boston...

Read More+ 2 years ago
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Bombing Brings Out Media’s Best and Worst+

Since I was a member of the broadcast media once upon a time and have been fully engaged with the...

Read More+ 2 years ago
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J.C. Penney and the Power of a Sale+

Have you heard the name Ron Johnson? He’s the person credited with giving the world the Apple retail store and...

Read More+ 2 years ago
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Networking is Relationship Building+

It’s that time of year again. Seniors just like me are realizing the days of little responsibility and sleeping in...

Read More+ 2 years ago

Print or Online: Which Packs the Bigger Punch?+

The rush was palpable. Cracking open the day’s edition of The University Daily Kansan, I thumbed over to the sports...

Read More+ 2 years ago
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Look Back to Stay on Track+

Congratulations: You made it through the first quarter of 2013! Who else thinks that went by way too fast? There...

Read More+ 2 years ago

In Remembrance: Google Reader+

In Ancient Egypt, the family of the deceased would hire professional mourners for funerals, paid to wail and sob for...

Read More+ 2 years ago

Are You Excelling at Social Customer Service?+

In today’s social media landscape everyone wants – and assumes they need – a piece of the action. Sure, you...

Read More+ 2 years ago

Remembering A Real Role Model+

A good friend of mine and of many others died recently. Jay Higdon was one of those rare people who...

Read More+ 2 years ago
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How to Seize the Day with Digital Media+

Crossroads partner Sarah Ferguson and I recently attended the IPREX Global Leadership Conference in New York City. IPREX was founded in...

Read More+ 2 years ago

Sports Marketing Moves the Ball Forward+

I recently attended a presentation on the marketing and public relations efforts of Sporting Kansas City and hosted by the...

Read More+ 2 years ago
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Breaking Down Male Blogger Stereotypes+

While researching male bloggers for an upcoming client project, I experienced a severe case of deja vu. It seemed like...

Read More+ 2 years ago