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How to Seize the Day with Digital Media+

Crossroads partner Sarah Ferguson and I recently attended the IPREX Global Leadership Conference in New York City. IPREX was founded in...

Read More+ 2 years ago

Sports Marketing Moves the Ball Forward+

I recently attended a presentation on the marketing and public relations efforts of Sporting Kansas City and hosted by the...

Read More+ 2 years ago
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Breaking Down Male Blogger Stereotypes+

While researching male bloggers for an upcoming client project, I experienced a severe case of deja vu. It seemed like...

Read More+ 2 years ago
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Bloggers Make the World Wide Web Go Round+

Public relations isn’t about connecting with just traditional media anymore. A large and influential segment of the media operates solely...

Read More+ 2 years ago

Is Crowdsourcing Right for Your Brand?+

American businesses aiming to please often subscribe to the belief that the customer is always right. Today’s companies have taken...

Read More+ 2 years ago
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Building a Brand is Backbreaking Work+

And it’s so gratifying.  Public relations professionals are accustomed to coming in after the foundation has been laid. The company...

Read More+ 2 years ago

Cheers to 100 Years for Crossroads Client+

The past year was a special one for Crossroads. We’re thrilled to take part in another exciting year for one...

Read More+ 2 years ago
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Driving (small) Change in your Business+

We’ve heard the voice in our heads over and over: I need more hours in a day. My to-do list...

Read More+ 2 years ago

Crossroads, Barkley Volunteers Drumm Up Fun+

It’s not every day you get to escape the office for a play date. Crossroads and Barkley partners recently spent...

Read More+ 2 years ago

Laying the Tracks for Intern Growth+

It happens to most of us at one point or another. You walk in and have no idea who is...

Read More+ 2 years ago

Quick Thinking Requires No Budget+

It’s planning season for many of our clients at Crossroads. We create colorful PowerPoint decks filled with goals, objectives, strategies...

Read More+ 2 years ago

Creativity and Goats on the Roof+

We live in a fast-paced world full of information and choices. We make quick decisions every day because there’s no...

Read More+ 2 years ago
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How The Big Easy Inspires Brands+

I recently travelled to New Orleans to help coordinate a video shoot for Crossroads client Applebee’s. The shoot’s purpose was...

Read More+ 2 years ago