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A Stout Lesson in Sponsorships+

Nothing seems more natural during a St. Patrick’s Day parade than enjoying a frosty brew. Marketers at Guinness, Heineken and...

Read More+ 6 months ago
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The Perfect Pitch+

In the world of public relations, bringing big, national brands to life on a local or community level is a...

Read More+ 7 months ago

Three Things Michael Sam Did Right+

In the last few weeks, Michael Sam has completely taken over the media. As an All-American football defensive lineman from...

Read More+ 7 months ago

Leaving On a Jet Plane+

 Leaving on a jet plane: Joining a global network for collaboration, learning and fun Next week, a Crossroads colleague and I...

Read More+ 7 months ago
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The Day I Was A1+

I had the best travel experience last week. As I checked into my flight to Orlando, I discovered I was...

Read More+ 7 months ago

Paper Reimagined+

With a staggering 556 million reported users interacting with Facebook’s mobile app daily, it was time for the social network...

Read More+ 7 months ago
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Pants Party in New Orleans+

Sometimes it may seem like moms get all of the attention. However, last weekend several Crossroads partners attended the Dad...

Read More+ 8 months ago

A New Era of Super Bowl Advertising+

A recent article in the New York Times introduced a new form of advertising that will be available to participating...

Read More+ 8 months ago

Music Talks+

2013 was a year of empowerment in the music industry. Whether it was Katy Perry’s “Roar” that inspired a nonverbal...

Read More+ 8 months ago
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“Hi, who’s joined?”+

One of the most popular videos circulating the Web this week is a portrayal of a real life conference call....

Read More+ 8 months ago
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Selling Soap and Soup+

The message here is right on target and something we believe in strongly here at Crossroads. But what makes this...

Read More+ 8 months ago
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Public Relations Scores High On Stress Test+

The Wall Street Journal recently wrote a story describing the most stressful careers of 2014. As I perused the list,...

Read More+ 8 months ago
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Bridge Over Troubled Waters+

It is absolutely amazing to me when public figures actually think the public can be fooled. Latest case in point...

Read More+ 8 months ago