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Public Relations Scores High On Stress Test+

The Wall Street Journal recently wrote a story describing the most stressful careers of 2014. As I perused the list,...

Read More+ 3 months ago
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Bridge Over Troubled Waters+

It is absolutely amazing to me when public figures actually think the public can be fooled. Latest case in point...

Read More+ 3 months ago
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The Potential of 2014+

Ah, the New Year –a time inundated with roundups, lists, predictions, anticipation, promises and self-reflection. It’s a time to reflect...

Read More+ 4 months ago

Appy New Year+

A new year is quickly approaching, and with it, people across the globe will be reflecting on 2013 and dreaming...

Read More+ 4 months ago

Duck Dynasty: A Better Way to Communicate?+

I’m sure that many of you have watched the media frenzy (and social media debates) related to comments by Phil...

Read More+ 4 months ago
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Chase’s Challenge+

Last week, I had the opportunity to volunteer at the local Kansas City Ronald McDonald house. For just a few...

Read More+ 4 months ago
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Target’s Data Breach+

Crossroads President Mike Swenson spoke with Kansas City KCTV-5 about Target and their handling of a recent data breach. While...

Read More+ 4 months ago
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The Greatest PR Stunt of All Time+

I don’t try to hide it. I love everything about Santa Claus. As holiday icons go, the big, bearded one...

Read More+ 4 months ago
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A New Holiday Tradition+

Thanksgiving: a national holiday spent with friends and family, embracing good company, football and everyone’s favorite, pumpkin pie. But with...

Read More+ 4 months ago

Apply for a Crossroads Summer Internship+

It may be raining, sleeting and snowing right now, but not to worry, sunny skies are approaching! Partner companies Crossroads...

Read More+ 4 months ago
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This Holiday Season, Let Technology Take Over+

Did the title of this post catch your attention? Am I really telling you to cling to electronics during the...

Read More+ 4 months ago
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A Brand’s Biggest Fans+

You’ve most likely seen the WestJet Christmas surprise video by now. It’s a tearjerker. The stunt created great publicity for...

Read More+ 4 months ago
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Virality of the Positive+

On a daily, sometimes hourly, basis I see a new positive and impactful post from friends on social media sites....

Read More+ 5 months ago