The rush was palpable. Cracking open the day’s edition of The University Daily Kansan, I thumbed over to the sports...
media relations
Gallery
How to Manage Longer Media Lead Times+
Here at Crossroads, influencer relations is one of our sweet spots. It’s also something that’s constantly evolving, which keeps things...
NYC Editor Event Takes The Cake+
After months of planning, Crossroads recently had the pleasure of executing an amazing New York City editor event on behalf...
Event Media Relations Tips and Truths+
Events can be a fickle beast. Out in the field and far removed from the comforts and resources of the...
Blue Bunny and Crossroads Tackle Tailgate Recipes+
This past weekend marked the official start of football and, by extension, tailgating season. Fans are always looking for new...
Honesty is the Best (Media Relations) Policy+
Every so often you come across a marketing idea that stops you in your tracks and makes you equal parts...
Media Relations for the Susan G. Komen 3-Day+
The Crossroads team has been busy the past few weeks managing on-event media relations efforts for the 2012 Susan G....
SONIC Backs an Epic (and Electric) Road Trip+
This summer, Crossroads client SONIC Drive-In sponsored MINDDRIVE’s cross-country road trip for the ages. The non-profit organization works with at-risk...
Pittsburgh March for Babies+
Earlier this month, I traveled to Pittsburgh for the annual March for Babies. The signature fundraising event for the March...
The PR Perception Problem+
Much is made of a conflict between journalism and public relations. Some research suggests PR pros now outnumber media types...
Crossroads Launch Coverage Roundup+
Crossroads launched on May 7 with an open invitation to join a new conversation about the way companies communicate. The...
Getting Personal is Getting Down to Business+
Business IS personal. At least it should be. There’s a line in one of my favorite movies that hits on...
How Pinterest Has Taken the PR Cake+
Pinterest is currently the third most popular social network in the U.S. With fashion, crafts, gifts and hobbies being the tip-top trending...
