One Year and Counting+

The first year of Crossroads’ life has gone by quickly. When we launched this company in May of 2012, we...

Read More+ 16 days ago

Millennials Help Shape the New Brand/Consumer Dialogue+

From email to social to mobile, the number of communication channels has exploded over the last generation. Millennials have come...

Read More+ 27 days ago

Cause Marketing Works+

The era of consumer participation has clearly arrived. With enough blog posts daily to fill The New York Times for the next...

Read More+ 31 days ago

New Media Show Journalistic Common Sense+

Much has been made of social media’s roles – both positive and negative – in the aftermath of the Boston...

Read More+ 33 days ago

Bombing Brings Out Media’s Best and Worst+

Since I was a member of the broadcast media once upon a time and have been fully engaged with the...

Read More+ 36 days ago

J.C. Penney and the Power of a Sale+

Have you heard the name Ron Johnson? He’s the person credited with giving the world the Apple retail store and...

Read More+ 38 days ago

Networking is Relationship Building+

It’s that time of year again. Seniors just like me are realizing the days of little responsibility and sleeping in...

Read More+ 40 days ago

Print or Online: Which Packs the Bigger Punch?+

The rush was palpable. Cracking open the day’s edition of The University Daily Kansan, I thumbed over to the sports...

Read More+ 43 days ago