What I’m about to write will sound silly. It slapped me, before I even formalized and packaged it in this...
What Kind of Media Do Millennials Want?+
No shortage of research and theories exists about what Millennials want. Commenters often point to mainstream media and their influences...
Blue Bunny Launches ’100 Years, 100 Wishes’+
This past Monday, April 29, was a day three years in the making. The launch day of a cause program...
March of Dimes PSA Receives Continental Recognition+
Earlier this week I traveled to New York City to accept an award on behalf of Crossroads, Barkley and our...
One Year and Counting+
The first year of Crossroads’ life has gone by quickly. When we launched this company in May of 2012, we...
Millennials Help Shape the New Brand/Consumer Dialogue+
From email to social to mobile, the number of communication channels has exploded over the last generation. Millennials have come...
Cause Marketing Works+
The era of consumer participation has clearly arrived. With enough blog posts daily to fill The New York Times for the next...
New Media Show Journalistic Common Sense+
Much has been made of social media’s roles – both positive and negative – in the aftermath of the Boston...
Bombing Brings Out Media’s Best and Worst+
Since I was a member of the broadcast media once upon a time and have been fully engaged with the...
J.C. Penney and the Power of a Sale+
Have you heard the name Ron Johnson? He’s the person credited with giving the world the Apple retail store and...
Networking is Relationship Building+
It’s that time of year again. Seniors just like me are realizing the days of little responsibility and sleeping in...
Print or Online: Which Packs the Bigger Punch?+
The rush was palpable. Cracking open the day’s edition of The University Daily Kansan, I thumbed over to the sports...
Look Back to Stay on Track+
Congratulations: You made it through the first quarter of 2013! Who else thinks that went by way too fast? There...
