Don’t say things have gotten too complicated.
They’re not.
Don’t say you don’t understand social media.
You do.
Don’t say you don’t understand the way the world works these days.
It works the same way it always has.
The more we need
Technology
The more we need
Common Sense
Common Courtesy
Common Decency
Common Ground
Consider this your formal invitation
to a dinner party
with every single person in the world.
What are the rules?
You already know them.
Be yourself
Be polite
Be courteous
Listen before you talk.
Compliment someone. Sincerely.
Try not to sound full of yourself.
Relax.
Be relevant.
Be real.
Have a good time.
Make friends.
Find common ground.
Maybe then, people will listen to what you’ve got to say.
Maybe then, you’ll get invited back.
The future is here
and you’re in it.
Let’s talk.
Crossroads.
Real. Communication.

















Great manifesto. And beautiful branding.
I would expect nothing less from you guys.
Best of luck with Crossroads!!
Paul
Damn well written. Best of luck.
Amen, Mike. What a beautiful world it would be if we all just listened to you! This hearkens to the still-relevant “All I Really Need to Know I Learned in Kindergarten” poem. Congrats on Crossroads!
Congratulations Mike and everyone at Crossroads. You never cease to amaze me!
This is inspiring stuff. I just printed it out and it currently is posted on my door of inspiration!
That could be the best, most relevant (and yes that word is over used and often misused but completely appropriate here) statement of intent of all time. Brilliant!